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Online advertising is a great way of exposing your website to potential customers.
Google's AdWords (Online Advertising) system operates as an inorganic counterpart to organic search rankings - where users bid on certain keywords or keyword phrases for their website to show up either above or along the right side of the normal search results.
When launching a new website or brand, online advertising can provide a much-needed boost to your website traffic while you wait for your SEO campaigns to kick into gear.
Advertising through AdWords also gives you a tremendous amount of flexibility when it comes to your advertising budget, target audience and advert visibility. For example, an online shop can transact 24 hours a day, whereas a service business may be more interested in driving visitors to phone, so the campaigns will be set to match your operating hours.
The key to a successful online advertising campaign is careful micromanagement of bid amounts on keywords and A/B testing of different adverts and advert groups. We are able to manage this process for you - from creating the initial campaigns to optimising bid amounts to provide you with the best placement for your advert in search results.
Online advertising works best for specific products or services rather than the business as a whole, since many companies are competing for the same keywords and keyword phrases. Niche marketing is the way to go.
Glyvolution offer a range of different services to increase your website traffic and boost online conversions and sales. Some of our services complement each other rather well. Online Advertising, for example, works quite well when it's supported with:
- Search Engine Optimisation - A robust SEO campaign ensures an acceptable level of keywords within the content, while retaining human-readability. The more relevant to the content the advert is, the lower your bid amounts will have to be in order to compete with other, similar adverts vying for position.