It’s not a big secret that many sales people dislike (with a passion?) doing admin. It’s outsid...
With over a billion active users of Facebook (link), the ubiquity of social media in the online world can’t be disputed. Even if you yourself do not use Facebook or Twitter, we'll wager that the majority of your friends and family does. Your competitors definitely do.
It would be poor business sense to exclude it as a method of reaching your existing (and wider) audiences to promote your products and services.
But how does it work?
Essentially, social media works on a different level to traditional marketing. You may send out email newsletters every month, and flyers every quarter, but these are all one-way communication. Sure, you'll get leads, or someone might email in as a response to find out more, but these methods are best used for grabbing the attention of a potential client rather than engage with them. And what’s where social media comes in.
Social media is all about engaging with your audience - talking to them not only in a general sense, but also one-to-one. You don't talk at them, so much as talk with them. Social media can be used to provide a ‘friendly face’ to what may otherwise appear to be a closed-off unapproachable entity.
So social media management...
...is managing social media profiles, such as the aforementioned Facebook and Twitter, but also Google+ and more.
Some people in business enjoy conversing directly with their potential clients, and we’d like to point out that there’s nothing wrong with this, but similar to our SEO service, Glyvolution can manage this process for you, should you wish.
We also understand that in order to create a worthwhile social media campaign for you, we have to fully understand your business and key demographic, which is why we don't actively try to sell you social media management until we know these things about you a bit better.
Glyvolution offer a range of different services to increase your website traffic and boost online conversions and sales. Some of our services complement each other rather well. Social Media Management, for example, works quite well when it's supported with:
- Search Engine Optimisation (SEO) - SEO and social media can create a wonderful symbiosis. If you engage in a lot of conversations via social media, and some of the people you engage with want to check out if you really know your stuff, the first thing they are going to do is take a look at your website. The more savvy will even check out how you fare in search rankings, and this is where SEO comes in.
- Traditional marketing - Flyers and leaflets are a great way of getting some rudimentary interest in your business, or your business' services, and while it's always good practice to have your website address on there, a Twitter username or Facebook page name is usually a lot more memorable.