TrueTwit, a form of two-step authentication when navigating the quagmire of social media updates on Twitter, is appealing from the outset – people need to validate their ‘follower’ status by clicking an auto-generated link to route through a third party (in this case TrueTwit).
It does this by sending a direct message (or DM) to you, with the authentication link, allowing you the option to click and verify, or simply ignore it and never have to worry about it again.
Sounds good. You get less spammers and more normal, human followers for your business.
If someone is showing interest in your business by following you on Twitter, is it such a wise move to add a barrier between them following? Are people going to take the extra few seconds to verify, or will they just not bother.
When I’m busy, which I often am, I don’t have time to be messing around with finding the message and clicking another link for the privilege of following someone on Twitter. And this is just my personal opinion, but if I’m faced with two-step verification to prove I’m vaguely interested in a company, I’ll just follow someone else instead; someone that cares more about growing their business than about blocking potential spammers.