It’s not a big secret that many sales people dislike (with a passion?) doing admin. It’s outsid...
As the Scouts would say: if you don't plan, you plan to fail. In business development, it's a crucial fact that you can have the best possible service or the best possible product, but if nobody knows you have it, you won't be able to promote it very much to the market place. So a business development plan is all about the route to market for your products and/or services.
It's about analysing your strengths and weaknesses, identifying opportunities in the marketplace and how to exploit them. It's about making the most of what you’re offering and presenting it in the most attractive way for your prospective clients.
Why Have a Business Development Plan?
If planning is done correctly, you understand what needs to be done to grow your business in the right direction. If some element of your planning is not meeting expectations, you can easily adjust them, you can identify future problems. It gives you an idea of how much it's going to cost you to put your product on the market, and then you're able to make some key command decisions about your products and services.
For example, if you're offering an excellent service but you don't have any budget available for promoting your product, or you lack the correct knowledge on which is the correct and the most efficient route to market, nobody will know about it, and if nobody knows about it, they can’t buy it.
A business development plan is usually our first port-of-call when working with your business. We like to get inside your head and understand exactly where you want to take your company. A sound business development plan not only gives you a better perspective of where your business is situated and your route to market, but helps us to take on board some of the fire and passion you have for what you do.
Glyvolution are experts in business development, we have many years experience creating business development plans for small start-up companies and large multinational corporations alike. We take the time to understand your target market and your target customers and as a result, we understand the route to market for your business.
While a lot of Glyvolution's services can be used in conjunction with each other to maximise sales, a business development plan really acts as a springboard for establishing which services would work best for your specific business and industry sector. As such, the services that work well with the business development plan will vary on a case-by-case basis.
Please feel free to browse all of our services on the right-hand sidebar, or click here to view the full list.