Time management: it’s absolutely true that in life you get out what you put in. It’s the same in business development. Why shouldn’t it be the same for social media?
We find time and again that the more time you can invest in your social media strategy, the greater the rewards for doing so. Though this comes with a caveat that it’s not always practical to do so.
However, if you mistakenly think that your social media can manage itself, this post by Kathi Kruse is worth a look.